X (Twitter) Paid Ads Expert - Cannabis App Install Campaigns (Michigan)

Job Description:

We're hiring an experienced X (Twitter) paid ads specialist to run app install campaigns for a cannabis discovery and dispensary marketplace app. Campaigns will target Michigan, specifically Grand Rapids, Kalamazoo, and West Michigan markets.

This is not a generalist role. We need someone who has run X ads in restricted categories (cannabis, alcohol, gaming, supplements) and understands the compliance requirements, pre-authorization process, and creative restrictions.

What you'll do:

Manage X advertiser pre-authorization and approval process

Build and launch app install campaigns geo-targeted to Michigan legal cannabis markets

Set up 21+ age targeting, jurisdictional compliance, and age-gated landing pages

Develop creative testing strategy across copy, video, and static ad variants

Optimize for CPI (cost per install) and downstream retention metrics

Provide weekly performance reporting with channel-level insights and optimization recommendations

Integrate with mobile measurement partner (AppsFlyer or Adjust) for install attribution

Requirements:

3+ years running paid ads on X (Twitter) at scale

Direct experience with cannabis, CBD, or other restricted-category advertising

Proven track record running mobile app install campaigns

Familiarity with X's cannabis advertising policy and pre-authorization workflow

Experience with MMP attribution (AppsFlyer, Adjust, Branch, or Singular)

Strong creative judgment and ability to brief ad creative

Clear weekly reporting

Nice to have:

Prior work with cannabis brands, dispensaries, or cannabis tech

Michigan market knowledge

Existing relationships with X account reps for restricted categories

Budget:

Open to hourly or monthly retainer. Please include your typical rate structure and an estimate of monthly hours for managing a 15K to 25K monthly ad spend.

To apply, include:

Two examples of restricted-category X campaigns you've run (cannabis preferred)

Your typical CPI benchmarks for app install campaigns

Your approach to creative testing on X

Availability to start within 2 weeks

We're looking to start within 30 days. Long-term engagement available for the right operator.