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Note: The job is a remote job and is open to candidates in USA. Cisco is a leading technology company focused on revolutionizing how data and infrastructure connect and protect organizations. They are seeking a Principal Product Marketing Manager for Security Sales Enablement & Events to drive effective global launches and campaigns, ensuring that sales teams are equipped with the right tools and messaging for enterprise customers.
Responsibilities
Establish critical relationships, influence, and feedback loops to translate insights into actionable strategy and impact: monitor asset and field conversations (Seismic, Klue, Gong, surveys, etc.) and analyze adoption and performance data; establish structured feedback loops (surveys, councils, ride-alongs, leadership 1on1s) with Sales
Lead cross-functional stakeholder teams to build and progress the enablement strategy, including a logical flow of sales tools (pitch decks, demos, battle cards, ROI calculators) that map to the sales cycle, from discovery to close
Craft cross-portfolio messaging and scripts that help sellers move toward consultative, value-based discovery; orchestrate with SMEs to ensure they develop optimized content to translate technical updates into "sellable" stories
Co-design scalable, interactive virtual trainings, self-paced learning modules, and other engagement programs
Act as an internal champion for our security POV—ensuring every seller can confidently deliver the "Why Splunk Security" story, whether on a customer call or on the trade show floor
Lead enablement for onboarding, major trainings, and annual sales kick-offs for Product Marketing
Lead the Security PMM Event Strategy: Own the product marketing presence and execution for tier-one global conferences, including third-party industry events (e.g., RSA, Black Hat) and first-party company events (e.g., Cisco Live)
Drive Event Experiences: Partner with events, product management, and marketing teams to develop compelling event messaging, booth experiences, theater sessions, and impactful live demos
Skills
6-8+ years of experience in Product Marketing, Sales Enablement, Event Marketing, Technical Sales, or similar
3+ years in B2B / cybersecurity (SIEM, TI, XDR, etc.) -- you can speak the language of CISOs and SOC analysts with confidence
Proven experience managing or significantly contributing to product marketing event strategy and execution for major industry conferences (e.g., booth messaging, demo coordination, SME staffing)
Effective relationship-building who understands how to build trust and develop influence with frontline sellers and leaders across the organization
Expertise in leading planning and strategy development with cross-functional stakeholders
Powerful storyteller who can craft anything from visionary narratives to tactical cheat sheets and knows how to effectively manage, motivate, and support SMEs to help them develop optimized, timely content
Passion for simplifying the complex; you understand how salespeople learn and consume information
Proven ability to efficiently manage through ambiguity and develop results on complex projects and programs across a large organization
Data-driven with empathy for the pressure sellers face and the needs of our customers
Experience with sales enablement platforms (Highspot, Seismic, etc.) and LMS tools
Background with pre-sales or direct sales; understand seller concepts and incentives
Experience guiding teams through post-acquisition integration
Benefits
Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short and long-term disability coverage
Basic life insurance
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness determined by Cisco
16 days of paid vacation time per full calendar year
Flexible vacation time off program
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward from one calendar year to the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
Annual bonuses subject to Cisco’s policies
Company Overview
Cisco develops, manufactures, and sells networking hardware, telecommunications equipment, and other technology services and products. It is a sub-organization of Cisco Press. It was founded in 1984, and is headquartered in San Jose, California, USA, with a workforce of 10001+ employees. Its website is http://www.cisco.com.
Company H1B Sponsorship
Cisco has a track record of offering H1B sponsorships, with 1238 in 2025, 1231 in 2024, 1273 in 2023, 2127 in 2022, 1991 in 2021, 1173 in 2020. Please note that this does not guarantee sponsorship for this specific role.