[Remote] Manager, Market Intelligence- SBA

Note: The job is a remote job and is open to candidates in USA. The J.M. Smucker Co. is a company that focuses on deep consumer and market understanding to drive growth for their brands. They are seeking a Manager, Market Intelligence-SBA to be a strategic partner to cross-functional teams, uncover purchase behavior dynamics, and present actionable insights to guide business decisions.

Responsibilities

• Be a trusted strategic partner to several cross-functional teams, with Brand Marketing and Innovation teams as primary stakeholders
• Uncover critical dynamics of purchase behavior that guide business decisions. Through synthesis of business analyses and other marketplace understanding, you will present actionable insights to ensure that Smucker teams have a thorough understanding of market dynamics
• Use your strong analytical skills to transform data into insights, convey complex analysis into simple conclusions and recommendations
• Present findings that empower others to drive action and improve business results
• Lead ongoing business review analysis and cross-functional discussions
• Communicate key business opportunities and risk related to market share, category trends, competition, innovation, distribution, pricing, promotion and media optimization
• Continually “dig deeper” to uncover the drivers of business results and the implications for our brands
• Utilize tools to predict media performance and scenario plan to drive improved ROI
• Collaborate with data vendors to drive best-in-class partnerships that maximize analytic capabilities
• Partner with Insights team members to ensure that a total suite of insights capabilities is leveraged to address business questions in a holistic manner

Skills

• Bachelor's degree
• 5 years of experience analyzing, validating, and synthesizing data into actionable insights
• Experience with a Consumer-Packaged Goods (CPG) company, retailer, or syndicated data provider
• Strong sense of curiosity and initiative to answer key business questions
• Desire to understand consumer behavior and have a passion for strengthening brands
• Experience with analyzing Retail POS and Panel Data within Circana or Nielsen
• Highly collaborative with the ability to consolidate information and drive swiftly towards answers
• Knowledge of data analytics, modeling approaches and growth minded towards new approaches
• Ability to identify patterns, test and learn and draw conclusions from ambiguous data
• Strong attention to detail and high accuracy of output
• Ability to present complex information with simplicity
• Develop a strong point of view and effectively present to all levels of the organization
• Efficiently manage multiple projects simultaneously
• High level of integrity and emotional intelligence
• Knowledge of marketing and sales practices, consumer and retail environment
• Knowledge of Kantar, Numerator, ShopperSights/Spectra

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